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Kwanza, a swahili word meaning first, is where we see ourselves in the service of client corporate communications needs. Kwanza communications is a media strategy and planning/buying agency established in 2001. It is 100% Black owned and constituted by 3 males and 1 female share holders i.e Percy Hlabathi, Emelda Derbyshire, Louis Seeco and Moses Mmutlane.
We provide high quality services in devising a media strategy, negotiating rates with the media, consulting and the complete management of all classes of media and informational campaigns. Vision
Our organizational vision is to be effective, progressive and profitable in the areas of our expertise. To contribute towards the establishment of an Afro-centric rationale in the marketing messages and communications campaign that will enhance the dignity of preference in the African context of response. We will ensure our reputation for relevant and high value products and services for the benefit of our clients and associates. Mission
Through our spirit of competitiveness and professionalism Kwanza Communications will render a service to clients that are balanced between creative inventiveness and measurable success. Core Competence
- Providing a comprehensive analysis of all advertising/ marketing campaign media needs and solutions
- Negotiating media rates
- Media strategy, planning, implementation and buying
- Media Owner Sales Strategy – How to get advertising on platforms
- Scouring suitable editorial capacity for information dissemination
- Sourcing respect capable creative copywriters and art directors –origination of television and Radio commercials
- Publications management, Event Management, Event Sponsorship, Hospitality
- Communications conceptualization and strategizing
- Promotional Items, Corporate Clothing, Corporate brochures
- Planning and structuring of promotional campaigns
- Implementation and management of promotional events
Core Operational Objectives
- Managing client’s reputation via consistent, positive messages to the marketplace so as to help create a favourable environment in which client can conduct business and achieve his/her business and marketing goals.
- Ingrain and maintain South African employment equity status quo
Our Business Implementation Objectives
- To ensure that media strategic insights, and innovative media ideas are used to develop superior communication solutions.
- Utilize ideas to articulate the essence upon which media plans will be built.
- To understand how specific media fit into the lives of our consumers.
- Ensure that media placement map directly to client’'d5s business / marketing goals.
- Demonstrate that the media plan achieves the business purpose of the campaign.
Target Market Insights
- Identify critical, actionable factors about our target market, and their consumption of media that will affect the media solutions
- Creative themes and stories/messages to be explored in order to maximise media placement opportunities
- Relevance of a product vs. conceptual target market
- Qualitative and Quantitative research data
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